PUMA launches new HYROX collection built to enhance performance

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PUMA launches new HYROX collection built to enhance performance

PUMA has unveiled the PUMA x HYROX collection, engineered for the ultimate combination of comfort and race performance that caters to the dynamic range of movements during one of the most well-rounded tests of fitness on earth.

HYROX is an adrenaline-fuelled event that combines functional fitness and endurance, as participants run 1km, followed by 1 functional workout station, repeated eight times.

Participants can compete solo in HYROX Open/Pro, share the load with a partner in HYROX Doubles/Doubles Pro, or grab three friends and take on the HYROX relay.

READ MORE | PUMA turns up the intensity with global HYROX partnership

CLOUDSPUN technology

PUMA is the official global partner for HYROX and the full range of apparel utilises PUMA’s innovative CLOUDSPUN technology that features dryCELL moisture-wicking properties with 4-way stretch.

Built for comfort, CLOUNDSPUN helps ensure competitors stay focused whether they’re in training or competing on race day.

CLOUDSPUN’s custom-milled performance poly/spandex blend delivers a cotton-like softness while meeting high-performance standards. It’s unique technology moves with the body, ensuring a near-custom fit for unrestricted movement.

PUMA’s proprietary brushing process enhances the fabric’s softness, making it a standout choice for HYROX.

Each piece is PUMA x HYROX co-branded, meaning competitors will not only feel great, but look even better out on the course.

The PUMA x HYROX Collection will be available to purchase from the HYROX Store, and on PUMA.com, at selected PUMA Retail stores. For more information follow @pumatraining and visit www.puma.com.

PUMA launches new HYROX collection built to enhance performance

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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